Google Cloud for Marketing
Improve communication and creativity from anywhere with Google Cloud
marketing today
The marketing sector is one of those that has been most affected by the great and rapid changes of digitization. This means that marketing agencies need to always be at the forefront and have an environment that is as collaborative and creative as possible . It is for this reason that knowing the users, knowing how to respond appropriately and quickly, and having efficient platforms and processes is essential.
industry problems
Although marketing agencies are one of the most digitized sectors, there are still many businesses that do not have the appropriate tools for teleworking.
The sector is changing towards hyper-personalization of content and the automation of all processes. According to Deloitte, in 2020 artificial intelligence and robotics will generate a turnover of more than 50,000?. However, in order to achieve the dissemination of personalized content and automatic responses in all channels, it is necessary to have an efficient, fast and flexible platform , which many businesses still do not have.
In many cases, sales projections are based on subjective data due to the lack of objective information on customer behavior. This unrealistic projection leads to making bad decisions that end up increasing costs for the company.
The opening of businesses on the Internet and all their activity through digital marketing, which collects data on customer behavior , relationship with them, personal data or social networks , makes them a source of cyber attacks . Many of them come from opening spam emails, malicious viruses (malware), access to company devices or lost device.
The solution: Google Cloud for Marketing
G Suite (Google Mail)
- Collaborate with your team remotely
- Take full control of your apps for work, to detect malware and phishing.
- GDPR Compliant
- Respond quickly and automatically to your emails with Gmail
Google Cloud Platform (GCP)
- Reduce your infrastructure costs with a 90% and increase the speed of processes by 10
- Predict the results of your campaigns with Machine Learning
- Build features faster with products like Kubernetes and Airflow.
chromebook computer
- Guaranteed access to any device without compromising your security
- Computers built for Google apps and fully cloud-based
- Speed in the cloud, more efficiency and less loading time
video conferencing devices
- Make meetings with your clients much more effective
- Create new types of content like webinars and tutorials.
Whiteboard Google Jamboard
- Create prototypes to launch products
- Streamline collaborative processes, drawing funnels or buyer journeys, and editing creations from anywhere
Success stories in Marketing
"Google Cloud Platform gives us the flexibility and performance to tackle the big and complex data challenges unique to our business"
Ocado Market and Google Cloud
"By combining data sources, leveraging proprietary data and triggering this in real time, advertising can become a personal dialogue, a rewarding one-to-one interaction rather than one-to-many push messages"
KLM and Google Cloud
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